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About me

I’m a senior brand designer with six years' agency experience, building concept-led identity systems from strategic thinking through to execution.

I like being in the room early, shaping ideas with strategists and copywriters before getting into the details: a type system, how a mark moves, how a campaign can stretch an identity without losing what makes it recognisable.

Based in London, open to senior roles where the work is good and the people are too.

Nice to
meet you!


Work

Recent work spans FMCG, health, lifestyle and consumer brands, including PepsiCo and Pladis, leading projects from strategy through delivery and presenting to senior stakeholders along the way.