A woman in a blue sleeveless top smiling and waving at her office desk, which has plants, books, and various objects.

Hi, I’m Hui

L O N D O N - B A S E D   S E N I O R   B R A N D   D E S I G N E R

Selected Work

Identity, refresh and art direction work, balancing strategic thinking with craft.

Gallery wall with a black and white photo of people sitting in a wheelchair, a framed sign with Chinese characters, and a wooden window frame with a lattice design.

More Cha
When heritage meets modern freshness

Illustration of a modern black and orange train with the words 'Grand Central by Arriva' and a logo with wings on its side, on a track with an orange background.

Grand Central
Leading the revolution in UK train travel

A person with short, wavy blonde hair wearing a black jacket, facing a large, light gray wall with the word 'Sep' partially visible.

Selph
Where science meets lifestyle

Logo with the letters EC in turquoise on a dark background, with the words 'Event Concept' below in white.

Event Concept
Making the extraordinary, everlasting

Two hands, one dark-skinned and one light-skinned, clasped together with the word 'oseigue' in light blue text overlaid on the image.

Ostique
Designed with life in mind

Front view of a castle with a flag on top, surrounded by greenery and benches, with the words 'An Experience to Remember' overlaid.

Hever Castle
Creating an experience to remember