A historic stone castle with ivy-covered walls, surrounded by a park with trees, benches, and manicured bushes, under a partly cloudy sky. Text overlay reads 'An Experience to Remember.'

Hever Castle

Project completed at Hatched London.

Creating an experience to remember

One castle, a dozen different stories to tell each year. Illustration gave each campaign its own narrative within one flexible framework, spanning posters, digital ads, social and email.

The system is distinctive enough to stand apart event to event, yet cohesive enough to always read as Hever Castle.

Flyer for a Christmas event at Hever Castle from November 21 to December 24, featuring a night scene with a ship, castle, and trees, with festive lights and a fairy tale theme.
Advertisement for Christmas event at Hever Castle running from November 20 through January 3, featuring festive decorations and activities.
Collateral images for Hever Castle, including brochures, maps, and event flyers, with photos of the castle, scenic views, and recreational areas.
Poster for 'Cars at the Castle' event scheduled for August 1 and 2 at Hever Castle, featuring classic cars, with the tagline 'Where a Love of Cars is Celebrated' and details about the event experience.
Collection of brochures and maps for Hever Castle featuring a detailed map of the grounds, various promotional pamphlets for activities, accommodations, and events, with images of the castle, gardens, golf course, and other attractions.
Poster with colorful illustrations of hands painting on a building, promoting an art event at Hever Castle from May 28 to June 1, with the theme 'Where a Love of Creativity Draws Out Your Inner Artist'.