A wall with a wooden framed artwork with Chinese characters, a partially visible traditional wooden window, and a black-and-white photograph depicting vintage scenes of people riding rickshaws.

More Cha

Freelance.

Where heritage meets modern freshness

Japan owns the matcha narrative in Europe. Introducing Chinese matcha meant reframing the story, not fighting it, the Chinese knot motif became an eight-circle symbol of harmony, paired with a vibrant palette to bridge tradition and modern lifestyle.

The brand now holds a clear, distinctive place in the category, rooted in heritage without feeling traditional.

A split image with the left side showing a white pitcher with a green sedge herb design and the words 'more cha', and the right side showing a white vase with dried plants and a basket of fruit on a wooden table, with black and white abstract design overlays and the text 'Heritage meets modern freshness'.
Four colorful tiles each featuring a stylized flower logo and the words 'more cha' in lowercase text.
A hand holding a container of 'more cha' matcha silk leaf with a pink and white label, in front of a table with arranged matcha containers, a vase of pink and red flowers, a camera, and a notebook.
A clear glass vase with pink and maroon flowers, including a large maroon dahlia, placed on a counter. Several containers of matcha tea products labeled, including 'more cha' and 'Matcha | Silk Leaf' and 'Matcha | Fresh Green', are arranged in front of the vase. In the background, a person in a black top and a wall with a light-colored curtain can be seen.
Close-up of a person's hand pouring matcha tea from a bowl using a bamboo whisk, with decorative overlay and a text promoting blending authentic matcha heritage with handcrafted character for a welcoming experience.
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