Close-up of two hands, one dark-skinned and one light-skinned, holding each other with the word 'Ostiya' in light blue overlaid on the image.

Ostique

Project completed at Hatched London.

Designed with life in mind

Ostomy care speaks to patients, not people. We rejected the category's rigid, clinical visual language for organic forms, a human-centred identity balancing empathy with technical precision.

Ostique now has a confident, inclusive presence in a category that has rarely prioritised either.

Light pink background with a navy blue logo resembling a stylized leaf or abstract shape above the word "ostique" in bold navy blue font. Below is the tagline "Designed with life in mind."
Blue background with white icons and text illustrating the relationship between conversation, balance, exchange, care, wellbeing, and ostique, with an equation showing these concepts linked together.
Two stacked boxes of ostique brand disposable drainable ostomy bags, one in blue on top of a light pink box, both on a light surface with soft shadow.
Digital billboard displaying the message 'Designed with life in mind' against a pink brick wall, with sunlight and shadows creating a pattern on the wall and billboard.
Abstract line art drawing of overlapping circles on a soft pink background.
A navy blue fold-out booklet with the word "ostique" in large white letters and the phrase "Designed with life in mind" on the side, placed on a brown background.
Close-up of five vertical colored bars with the word 'positive' written on one and a circular logo on each.
Back to selected work